TikTok is a mobile social network that enables users to create and share short videos. It recognizes pioneering viral challenges, popular dancing movements, comedy skits, and lip-sync videos. While most TikTok movies are 15 seconds in length, users may combine numerous clips to make 60-second films.
By 2020, TikTok will have surpassed 2 billion downloads, with over 314 million downloads in the first quarter of 2020. It has quickly risen to prominence as one of the most downloaded App Store and Google Play apps. As a result, companies and digital marketers have been driven to capitalize on its potential.
Why Does The Need For Tiktok Marketing Matter?
TikTok has frequently been dismissed as a Gen Z app. However, according to a recent AdWeek research, the app is gaining traction among millennials and older users. Between January and April 2020, the percentage of Gen Z TikTok’s users will decrease from 41.1 percent to 35.3 percent.
Additionally, the share of users aged 35 to 44 increased from 13.9 percent to 17.1 percent during the same time. Additionally, the app is accessible in 39 languages and 141 countries.
Factor #1 Reach And Engagement
The primary benefit of TikTok marketing is that it enables you to boost brand recognition. TikTok users are frequently willing to experiment with new challenges and trends, which raises the TikTok video views with new audiences. When you establish a branded TikTok challenge and people join, your brand’s online visibility improves.
Additionally, TikTok is an excellent medium for developing meaningful relationships with your audience. Collaborating with prominent TikTokers enables you to engage with their fans by leveraging their reputation and credibility.
Factor #2 Low Barrier To Entry
The primary benefit of TikTok marketing is that it allows for the growth of brand awareness. Users of TikTok are frequently game for new challenges and trends. When you develop a branded TikTok challenge and get people involved, your brand’s online visibility rises.
Also, TikTok is an excellent medium for developing deep connections with your audience. Collaborating with well-known TikTokers enables you to engage with their fans by leveraging their reputation and credibility. This, in turn, assists you in gaining their trust and enhancing your internet reputation.
Factor #3 Create Own Challenges
To fully use TikTok’s enormous potential, you must launch a sponsored challenge. It may play a critical role in increasing awareness, reach, and engagement. Additionally, you have access to a wealth of user-generated material. You may further improve traction by sharing this clip on your TikTok profile.
To begin a TikTok challenge, choose an easy, straightforward, accessible, and inclusive job. If it includes a large number of complex stages, it will scare away potential participants. Following that, create a hashtag for your challenge that is distinctive, straightforward, and significant.
Factor #4 Collaboration With Popular TikTokers
TikTok is filled with entertaining videos. As a result, gaining momentum with unique content may be challenging, even more so when advertising a new brand or product. Collaborating with relevant and popular TikTokers in your field and enlisting their help in promoting your company is another viable option.
Navigate to the For You tab and click on any hashtag that applies to your expertise. Take a look at the initial few videos and the producers’ bios. These individuals are more than likely to generate popular material related to your niche. Examine their films in further detail and study their style to see whether it aligns with your company image.
The social media marketing environment is constantly changing. If you’re looking to boost brand awareness or reach a new audience, now is the moment to develop a TikTok marketing plan. You may submit one-of-a-kind, funny, and inspirational films, or you can create your own challenge. Additionally, you may work with prominent TikTokers and leverage TikTok Ads to increase your reach.