The Many Advantages of Instagram as a Business Marketing Tool

In the past decade or so, social media platforms have swiftly risen to the top of the marketing food chain, cementing their place as one of the most effective ways to reach and attract new clients. It’s hardly surprising given the meteoric rise to prominence that a well-orchestrated social media campaign can provide a company, product, or service.

Probably the best known cases of social media being effectively leveraged as a marketing tool are Facebook and Twitter. Twitter’s emphasis on business-to-business communication facilitates instantaneous, real-time information sharing. However, Facebook is more suited to B2C methods because of its emphasis on community engagement.

Since its launch in 2010, when it was widely anticipated, Instagram’s popularity has skyrocketed. This site has more than a billion monthly users, making it the second most popular social networking platform worldwide. Only Facebook is more popular at the moment.

Instagram’s potential as a marketing platform has been significantly boosted by the app’s massive user base. Instagram has a large user base, but it isn’t the main reason why brands choose to advertise there.

Why is Instagram So Popular?

User involvement is not only difficult to describe, but also difficult to quantify.

Still, when it comes to user engagement, a poll of more than 2,600 micro-influencers found that 60% consider Instagram to be the finest social network. Second place in the study went to Facebook, which received only 18% of the vote.

The following are some of the main arguments behind Instagram’s status as the most interesting social networking site available today:

Capabilities for mobile use – Instagram was designed specifically for use on mobile devices with the goal of being convenient to use on the go. This feature, which enables instantaneous picture editing and sharing, is well suited to the fast-paced nature of modern living.
Instagram made it so that there is as little learning curve as possible. The app’s user-friendliness makes it ideal for sharing photos and looking at those shared by others.
The aesthetics are crucial – The majority of people, especially those of younger generations, are visual learners and place a premium on taking in data visually. This is the primary explanation behind the meteoric rise in popularity of graphic marketing in recent years. Instagram, obviously, fits in with this pattern quite well.

Insufficient citations – The inability to include links within Instagram posts makes it difficult to drive traffic there. Good news for consumers, but disappointing for business owners.

Instagram lacks the potential to initiate meaningful conversations amongst users. As a result, a marketer will find it difficult, if not impossible, to spark and moderate discussions within their fan base. If stirring up controversy is your goal, you might be better off using another social networking site.
Those who use Instagram for its visual content rather than its text-based messaging are less than enthusiastic about the prospect of reading postings. This means that the only form of communication available to those wishing to advertise a business on Instagram will be visual.

The Role That Instagram Stories Can Play in Business Promotion

Instagram Stories has recently attracted the most attention among the Instagram features that businesses may find tempting to employ for marketing purposes. There’s a valid reason for this to be the case. With Instagram Stories, you can avoid all of these downsides while still enjoying all of the key advertising benefits of using the site.

It’s no surprise that businesses have latched on to the marketing potential of Instagram Stories, given that the feature is viewed by nearly 400 million people every day.

One-third of the most popular stories on Instagram are company promotions, according to the platform. More than half of all companies with a presence on the platform have also created a Story.

That’s a lot of money, right? And this is the exact reason why the figures are so high. According to estimates, about twenty percent of all clicks on business Stories result in a conversation with the viewer, who is then considered a lead (a possible customer).

But these suggestions don’t exactly materialise out of thin air. Creating compelling Instagram Stories that attract new followers and consumers takes time and effort. Learn from this infographic how some of the biggest brands in the world craft their own Stories to spread positive brand sentiment and attract new customers.