Instagram

How To Take Your Instagram Engagement To The Next Level

Maintaining consistency in aesthetics and doing social listening can both help to build engagement. The majority of digital marketers recognize the benefits of having an Instagram account, at least in theory. It is imperative to stand out from the crowd in today’s extremely competitive social media landscape by utilizing all the features Instagram provides at your disposal. Here are four suggestions you can use to increase your chances of achieving engagement, whether you choose to utilize ads or not.

Develop a visual identity for your business

How would you describe your profile as memorable? Do you make the best use of the time and resources available to you? You can save time in the long run by establishing guidelines for your Instagram profile’s visual branding as it provides a consistent set of guidelines to follow for future posts.

  • Guidelines for using the brand logo
  • Graphic elements tailored to a particular brand
  • Photographic styles for profiles
  • Emojis or special characters of preference

Determining these beforehand has the advantage of not only making it easier to think of what to design for your future posts, but also reinforces a consistent image in the minds of your readers. In this way, the next time they see one of your posts in their news feed, they will immediately associate it with your brand – without mentioning your account name.

STAY CONSISTENT IN COLOR

How important is it for your brand to appear composed and professional? What about minimalist and contemporary design? A fun, quirky approach can work as well-it all depends on what is defined as part of your wider digital marketing strategy. Instagram is a visual stimulation site, so the content that is most pleasing to the eye will receive the most rewards. The content on Instagram can, however, resemble one another after a while. In order to combat this, you must use all the tools you have at your disposal to play with your defined brand colors. A more creative approach is preferable. Try adding branded borders to some of your posts and stark contrasts to other posts. We intend to create a collection of posts that look different and function differently while being connected by similar features. With a good app on hand, this process becomes considerably easier. Having said that, remember to apply this same principle to your Stories posts as well!

LISTEN TO SOCIAL MEDIA

Listening to social media is simply doing your research. The idea is to keep your eyes open for current and upcoming trends and see what people have to say about your brand, as well as to build a community of people by interacting with them. You will be able to discover the underlying pulse of conversations just waiting to happen, which can significantly increase your engagement if you buy Instagram likes monthly for the recent content you uploaded to your feed. By posting about the right things in the right way, with the right context, keywords, and hashtags, you can create an impact and become the epicenter of a trend. There are several built-in features on Instagram that can assist you with this task. An Instagram update just recently implemented the ability to see who is tagging your brand in Instagram Stories in ‘Creator’ mode, which can be clicked to view and easily shared. As an alternative, you can let your notifications pile up in Direct Messages. You can also access the Explore section on Instagram so that you can see some of the most popular hashtags used on Instagram and the accompanying posts that key influencers within your industry are sharing.

Final Words

Be sure to integrate Instagram into your digital marketing strategy, be confident in your brand, and engage with your followers.

What To Post On Instagram: 6 Engaging And Creative Ideas

Instagram is a top trending social media network with more than 1 billion monthly active users and 500 million active daily users. It is a huge platform filled with marketers, content creators, and businesses using Instagram to promote their brands. On Instagram, great post ideas will help you to promote your brand and engage with your followers. 

If you want to get real engagement for your Instagram post, just sharing any picture and videos will not help you to get a higher engagement rate. Instead, you need to create unique and creative content to expand your reach. 

Additionally, more than 95 million photos and videos are shared on Instagram every day. So you need to post compelling content to stay relevant and engage your followers. Here are some creative Instagram post ideas you should use to get great results for your business.

1. Post Series In Your IGTV Channel

Series are one of the best video content ideas that have the potential to attract followers to your channel again and again. Series videos have many episodes. You can post one episode every week to connect with your audience for a long time. If you get more likes and views for your IGTV video, you can easily increase your channel visibility to a wider audience. Also, you can buy IGTV likes to expand your content reach.

2. Go Behind The Scene

Sharing behind the scene video is a great way to humanize your brand to your massive audience on Instagram. Just show what goes on in your office or industry. Showing a scene behind the screen helps your audience to connect with you and your brand emotionally. It is one of the effective strategies to boost your Instagram engagement and make your video go viral.

3. Use Hashtags Everyday

The hashtag has the power to build engagement with your followers and find new audiences to your account. Instagram allows you to include 30 hashtags in each post but adding more hashtags will not give an excellent result for your business. Use branded hashtags to expand your brand reach and discover your target audience. Using hashtags in your post will increase your post engagement, brand awareness and increase your followers. 

4. Share Before And After Videos

Sharing before and after videos will make your followers trust your brand. With these types of videos, people will see what exactly works after using your products. It is one of the best ways to boost your engagement and build relationships with your followers. If you are a business, you can show before and after your company logo.

5. Cross Post On Other Social Media

Cross-posting your videos on other social media networks will help you to get new audiences to your Instagram account. Also, you can share Facebook and YouTube videos on your Instagram account to get a higher engagement rate. The more you share your Instagram videos on other platforms, the more new audience you receive for your account. 

6. Active On Instagram Reels

Instagram reels is a new feature that was launched on August 5, 2020. It is the latest feature that allows users to create 15 second short videos with music. Reels are similar to TikTok, and nowadays, many markets are selecting reels to promote their business. 

The Instagram algorithm says reels with higher engagement have been featured on the explore page. To get higher views and likes, buy Instagram reels likes to boost your video engagement rate. 

Final Words:

Instagram is a successful platform that offers plenty of great opportunities to enhance your business and reach your target audience. After knowing the video ideas, create compelling content to expand your brand and business reach to a wider audience.