Nowadays, the first thing you do when you want to find out something is to open a search engine. A search box accepting text input and a search button are standard features of all major search engines, regardless of whether you use Google, Bing, or MSN. The search engine finds everything for you and returns the results almost immediately. You may then go through the outcomes and pick the solution that works best for you.

Instagram Search operates similarly to other search engines, with the added benefit of revealing more than just the literal meaning of a query. With just a single swipe, you can browse through posts, hashtags, and locations to find new companies to follow.

Securing a high ranking in Instagram’s search results is crucial for businesses nowadays. A total of over 1,000,000 advertisers use the site each month, and over 25,000,000 Company Profiles have been created. Making your brand more noticeable to your ideal customers is crucial if you want social media to have an impact on your bottom line. If your brand isn’t visible in search results when your target demographic is browsing, you will lose out on a valuable opportunity to turn readers into buyers.

Insta-search: what exactly is it?

When you launch the Instagram app, the first thing you’ll see is your own personalised feed. Tap the magnifying glass icon at the app’s bottom to access Instagram Search & Browse.
You can find links to every Instagram user and their posts in the app’s Search & Browse section.

Where do you type in an Instagram search?

The Instagram browser’s namesake search and exploration features sum up its primary functions. These may be used to peruse through the platform’s content or to search for certain users, hashtags, or places. Now we will analyse both possibilities in detail.


By default, Instagram’s Explore section, which it calls the “Discovery Destination,” loads when you click the Search & Explore button. It’s a never-ending stream of content that changes for each user based on their preferences. Instagram’s algorithm chooses the stuff you see here based on your preferences and the photos and videos you like, as well as the accounts you follow and the content you engage with. Commercial interests may also be represented in the selection.


With the Explore tab, you may discover new accounts to follow and gain motivation from. On the other hand, search is your best bet if you’re trying to track down a certain item. Tap the search bar that appears above your Explore feed to begin a search. When you open the app, it will show you a history of the accounts, locations, and hashtags you’ve searched for recently. In this section, too, Instagram recommends content based on your previous searches and other platform use.

The search function on Instagram may be used in four different ways: Top, Accounts, Tags, and Locations. Users can narrow their search with the help of the tabs in order to quickly locate the information they need.

Increasing your visibility in Instagram’s search results

How, therefore, does knowing that the majority of Instagram users utilise Search & Explore to find content alter your approach to the platform?

Instagram Search “reads” user profiles and “learns” what information to include in search results in much the same way as any other search engine. Instagram’s algorithm needs to be able to interpret and categorise your content before it will be shown to people. It can’t make the association between what you post and a user’s preferences and past actions unless you’ve done so.

And just like with every other search engine, there are optimization strategies that can increase your visibility. Here are some suggestions for optimising your Instagram profile so that it appears higher in relevant search results.

Fine-tune the name field

Whether it’s a personal or a company profile, your Instagram name is the first thing people will use to find you. You may give your Instagram account a unique name, and it will be fully searchable. Your Instagram name doesn’t need to be the same as your Instagram handle, although you may use it if you choose.

As your name is up for grabs, you may modify it to reflect your personality and interests. Consider that if you manage an Instagram account for a franchised business like a restaurant or store, you may and probably should include the name of your specific location in your handle. Think like a consumer and make sure your company is easy to locate when they do a search for it.

Create a bio that includes relevant hashtags and keywords

That little description of yourself that appears beneath your username on Instagram? Your Instagram bio is as above. Make use of it to explain your company’s offerings to customers, but do it intelligently. Put in relevant search terms for your offerings. Include a couple of your most often used (clickable!) hashtags in your posts. There isn’t much room for error here.

Consistent usage of hashtags, especially pertinent ones, may help you reach a wider audience by making your content more discoverable in search results and by presenting users with relevant information when they conduct a hashtag-related search.

Provide your company’s details

Instagram marketing may help achieve a variety of objectives, including but not limited to: increasing brand recognition, driving more visitors to your website or online store, and increasing revenue. Regardless of which of these is more important to you, your Instagram account should serve as a hybrid between a website and a business card for the people who already follow your company and the new people who stumble upon it on the platform.

Other parts of your profile, such as your company’s details (category, description, address, and so on), help Instagram better understand and target your content.