You’ve hit the TikTok posting sweet spot when… If you’re lucky, your post will go viral, attract the attention of an influential person, gain you a large number of new followers, or even land you a trip to the White House.

You now know that, even for your own account, there is no single optimal time to upload to TikTok; however, there are optimal times to aim for. Indeed, that is the subject of the day’s discussion.

What is the optimal time to post on TikTok?

There seems to be only one study on the best time to post on TikTok, in contrast to the dozens that have been done on Instagram’s best time to post. Also, it is owned by Influencer Marketing Hub, which analysed the popularity of TikTok videos. The results are as follows:

You should upload videos to TikTok on Tuesdays at 9am, Thursdays at 12am, and Fridays at 5am.

According to Influencer Marketing Hub (* denotes extremely high engagement),

  • Schedule for Monday, 6-10-10
  • Times on Tuesday: *2AM, *4AM, *9AM
  • 7AM, 8AM, 11PM on a Wednesday
  • 9am, 12pm, 7pm on a Thursday
  • Three times on Friday at 5:00, 1:00, and 3:00
  • 11am, 7pm, 8pm on Saturdays.

Time slots on Sunday: 7:00 a.m., 8:00 a.m., 4:00 p.m. Some general trends are also discernible:

Multiple check-ins per day on TikTok are the norm.
It would seem that Monday mornings benefit most from an earlier start time.
The best times on Tuesday and Saturday are the closest together, so you could take advantage of that.
When is the absolute worst time to upload a video to TikTok?

Statistics from Influencer Marketing Hub show that these are the worst times to upload to TikTok:

  • Weekdays at 5:00, 6:00, and 9:00 o’clock
  • Friday through Monday, midnight to four a.m.
  • On Tuesdays, at any time after 9:00 am

When to post: Instagram vs. TikTok

Just in case you were wondering, here’s how these dates stack up against Instagram. Instagram has been the subject of a great deal of research, with many positive results. I used Later’s information to create the graph below.

Surprisingly, there isn’t a lot of similarity!

Possible explanation: there are significant variations in user demographics between the two services. The largest demographic on Instagram is between the ages of 18 and 34, while the largest demographic on TikTok is between the ages of 10 and 19; these users have vastly different interests and priorities. Also, we shouldn’t compare apples to oranges because Later’s study didn’t include Reels.

Mondays at 6am, Fridays at 5am, and Sundays at 7am were the only overlapping times.
What’s the point of trying to optimise when you post to TikTok?

As a result of the app TikTok. What else can I say?

But, really, why does it even matter? If the ethereal prologue didn’t convince you, or if you’re more of a pragmatist, consider these three arguments.

TikTok has a sizable audience just from its organic reach. To the extreme. To the tune of 118%. Instagram’s organic reach is 9.4 percent, while LinkedIn’s is 5.3 percent, and Facebook’s is 2.2 percent. Take advantage of this excellent rate while it lasts so that you can establish a solid credit history.
A social media platform’s “For You Page” functions similarly to the search engine’s home page. Based on a user’s preferences and the videos within those preferences that are popular, TikTok’s algorithm creates a bespoke playlist. Your chances of being featured on FYP increase if you post when it’s most likely to receive the most attention.
Acquire some inspiration. When you post at optimal times, you increase engagement and gain deeper understanding of your audience’s preferences.

Gaining more followers on TikTok: some advice

Having relevant content available at the right time is crucial in marketing. Okay, so we’ve got the timing down; now let’s talk about the proper substance.

Aim for imaginative relatability first

We humans complicate things. While novelty is always welcome, familiarity is appreciated as well (more marketing psychology here). And it appears that TikTok is where the two converge.

Grace Hayes, the show’s creator, discusses the “shareable sweetspot,” or the point at which a work combines familiarity with novelty, in an interview with Agility PR. Unpredictability is what the Internet thrives on.

Focus on the headline

Is there a secret to writing catchy headlines that you can’t resist clicking on? It hits home by piqueing your interest with just the right amount of detail to motivate you to click through to learn more. In general, these are the kinds of headlines that get people’s attention:

  • Confident assertions Doubts
  • Astonishing Evidence
  • Emotional
  • And since it’s a video, make sure to include some sound, visuals, and feeling to really capture the attention of your audience.

Only use short videos, no more than 15 seconds in length

According to research conducted by digital communications expert Dan Slee, the optimal length for a TikTok video is 15.6 seconds. He looked at the top 100 videos on TikTok in 2019, and found that only 2% were the maximum length of 60 seconds. After increasing from 15 seconds to 1 minute and then 3 minutes, this is the maximum length of video that can be uploaded to the platform.

This rule does not apply to TikTok live, of course. Read this if you want to know how to broadcast on TikTok.

Remain optimistic

Please post your woes on Facebook instead (better yet, your diary). According to the same research conducted by Semrush, the majority (58%) of viral videos are comedic or joyful in nature, while only 24% are startling, 9% are angry, 4% are sad, 3% are afraid, and less than 1% are embarrassing. The following pie chart shows that comedic works sold the most copies. In contrast, I wouldn’t classify humour as a genre, seeing as it can be applied to any field or subject matter (especially thanks to the first point’s emphasis on relatability).