Perhaps you are considering your social media posting frequency. The ideal posting frequency on social media platforms has been the subject of several articles posted throughout the years. We’ve come to the conclusion that they are all defective. One study suggests limiting your Facebook sharing to no more than twice a day. The following one states that you can only post to LinkedIn during business hours, preferably between 4 and 6. To determine how much to share on social media, however, there is no set formula. This is so that what works for one business does not necessarily work for another. You can read case studies of what has worked for others, sure, but don’t adopt their solution.
So let’s focus on these tried-and-true publishing techniques rather than trying out magic solutions:
More important than blogging frequently is publishing consistency
The distorted results of proposed posting frequencies are a problem. For instance, how does the location of your audience affect blogging, and how do different businesses react to the volume of shared posts?
Searching for accuracy when posting on social media is a safer option. Create a timetable and follow it. For instance, if you decide that you should post status updates on Facebook twice daily, you will need to create or curate content to fit that schedule.
More significant than content quantity is content consistency
Posting irrelevant content on social media is the only thing worse than not sharing anything at all. It serves no purpose to write something just to fill a time slot on your calendar for 1 PM CST, or whatever time you were given.
Sharing low-quality information increases your chance of losing supporters and followers. This is especially true in times of crisis, like as COVID-19, when you must focus on making the content as helpful as possible, whether by providing evidence or the much-needed distraction.
You won’t be able to evaluate the effectiveness of your messaging on social networks without having a target in place.
When considering how much to share on social media, the best course of action is to consistently share high-quality information. However, you will need to evaluate your general social media strategy. Additionally, if you work for an agency, you should surely consult your clients about your strategy before posting content on their behalf. However, you won’t be able to tell if your social media posts are effective if you don’t know why you’re sharing them.
So take a moment to step back and consider: “What do I want to achieve on social networks for my business or my customer?” Hopefully, you wish to:
- amplify brand awareness
- Conduit traffic?
- provide products and services?
- For instance, if you want to drive traffic to your website but all your content receives is likes and no clicks, it is ineffective. Similar to the last example, receiving less shares is not always incorrect if you assisted your customer in selling more things.
How frequently should one post on Facebook?
The Facebook News Feed algorithm has recently undergone changes in an effort to reduce noise for users and encourage genuine connections. Utilize Facebook Page Insights to analyse your audience and discover who is viewing and responding to your content.
Create website-specific, high-quality content that you’re proud to create. If you’re better at writing or graphic design, there’s no use in making low-quality videos. If you feel like Facebook Live Videos better fit your business, take that into consideration as an alternative.
Before figuring out what works best for you and your audience, test out your content scheduling. To determine how much information to disclose on Facebook, a mistake is ultimately the only option.
How frequently should you post to TikTok?
The TikTok website advises that you always be deliberate about the content you share, encouraging you to continually submit new and fresh content, ideally publishing one to four times per day. Do not overestimate how challenging frequently publishing on TikTok is. There is no need to be concerned about this because TikTok has a more “free-spirited” culture than Instagram. If you’ve used TikTok, you know that it’s not typical to feel the need to create the “perfect” background or setting and that you can easily produce outstanding content without giving too much thought to aesthetics.
Let’s say you can’t commit to consistently posting on TikTok several times every day. If so, you might want to give posting numerous times each day, every day, for a few weeks in order to grow your following and establish your presence. If publishing several times per day feels unattainable after you have amassed an audience, decrease the frequency of your posts till it is within your comfort range.
We offer a unique method for auto-posting to TikTok if you don’t have enough time to maintain your publishing frequency. You can schedule Instagram stories, Instagram carousel posts, reels, and videos with Planly, a TikTok and Instagram scheduler.
Another strategy that might be worthwhile to try is A/B testing. To determine the ideal time to post on TikTok, you should experiment with posting videos at various times of the day while keeping an eye on your statistics. You’ll start to notice when they’re online and the types of material that most appeal to them. You can learn that posting frequently won’t always move the needle with your audience if you do a little research and dive deep into your data.
making social media postings in advance
Sharing your posts requires careful planning as well. Because it’s possible that your audience will be engaged when you’re working. You need to choose the ideal scheduling tool for your company this moment.