In 2015, content marketing surpassed all other trends.

Marketers made a concerted effort to create whitepapers, case studies, videos, blog entries, and other material that targeted pre-qualified prospects.

Think of a title.

It’s not like viral quizzes appear out of nowhere. A title is the first step in this process. The premise of the quiz may be found in what comes following the title. But first, let’s appreciate how picking the correct title may set the tone for the entire piece.

Eighty percent of readers will decide if a piece is worthwhile based only on the title. So, what sort of title can you think of?
It’s not quite simple, is it? We have to make a good first impression on our readers with the title.

Pick a format for your social media quiz

There are several quizzes available, each with its own set of questions and outcomes. Here are two types of quizzes:

This is the character test.

  • Due to a phenomenon known as “self-serving bias,” it is common for people to be too enthusiastic about positive feedback about oneself. That’s why a quiz like this is so well-liked.
  • Based on their responses, takers of the personality test are assigned to one of several distinct groups. Let’s pretend that your company produces cosmetics. Using the results of a personality test, you may assign them to one of many categories and then provide them with suggestions tailored specifically to them. You’ve just created an individualised encounter for your clientele.

Make interesting inquiries

The questions for your lead generating quiz come next once you’ve thought of a catchy title and decided on the format you’ll use. Make the most of this opportunity to speak directly to your target market.

Make your quiz more individual.

Make it personal; don’t be shy. Take the same tack as if you were having a conversation with your target audience.
This sets the tone for the quiz as a whole and makes your audience feel more comfortable as they get to know your business. In the future, when they decide to participate, this will be really helpful.

Use a quiz to attract potential customers.

  • After question generation is complete, continue on to the lead capture form. Now is the time to ask readers to sign up for your mailing list.
  • We’ve strategically placed the lead capture just before the results, giving your audience the opportunity to opt in or avoid this piece (always offer them the option to skip this step) before revealing the information they were seeking.
  • You may increase your brand’s subscriber base by taking advantage of a brief window of opportunity provided by “gating” the quiz with a lead capture.

Produce work that is worth showing off

The results are shown when the lead capture phase of the quiz is over.
Your audience is probably eager to see the outcomes at this point; as a brand, we can’t let them down, especially if they provided their contact details.

Speak the truth in a positive way.

  • It’s been proven that people are more likely to share something that makes them happy, so why not capitalise on this by creating content that your target audience would enjoy? Inspire your listeners’ confidence while remaining honest.
  • Evoking pleasant feelings in your audience will make them more likely to share their accomplishments online. We both benefit from the arrangement.

Shareable photos should be used.
Earlier, we advised you to include visuals with your inquiries. Images are more crucial than ever this time around.
When people post their findings on social media, the accompanying image is the first thing their followers will see. Use eye-catching visuals to entice a wider viewership.

So, to recap

Today, you went through the steps necessary to make your own quiz to generate leads.
Many different types of material are available to marketers, but not all of them are equally effective. That’s where the quizzes on social media come in.
A social media quiz’s flexible features may make a huge impact in the quality and quantity of leads your business generates.