Customers want to see more video content from companies on social media. You’re a smart marketer, so you already know the value of making and sharing videos across social media platforms. Except for one small detail… No one is viewing your content, or at least not enough people to make a difference. But how can you get your hard-earned videos in front of an audience?
For that purpose, this essay was written.
Continue reading to find out how to increase the visibility of your social media videos, expand your audience, and build your brand.
Get to Know Your Target Market
You need to know exactly who you’re targeting and what your specialty is before you start uploading videos. Don’t rush into filming more videos if you’re still unsure about what to do. But the reality is that you can’t possibly win everyone on the internet. Instead of attempting to appeal to Instagram’s whole user base by covering every possible topic, it’s far more manageable to focus on a certain niche. But if you want more people to see your videos, it’s important to first identify that demographic. If your audience considers your videos to be interesting and informative on a regular basis, they will be more likely to see them and share them with others.
Produce Catchy Video Titles
Titles are a potent click-bait weapon on sites like Facebook and YouTube where you can give your videos titles. The more appealing your video’s title is, the more likely it is that people will click on it and watch it.
We are not advocating the use of clickbait at this time. Yet, it is critical that the phrase have an appealing hook. It’s a wonderful chance to boost your video’s search engine optimization by inserting a keyword or two in the title. (I’ll elaborate later.) Be careful to follow through on what your title promises to give or you risk alienating your readers.
- The Importance of Thumbnails
You should definitely make use of the option to select your own video thumbnail if provided by the platform you’re utilising. In fact, since it may employ both visual and verbal appeal, a good video thumbnail can be even more successful at attracting viewers’ attention than a decent title.
Here are a few things to keep in mind for great thumbnails:
Write enticing, straightforward copy that serves the headline rather than merely repeating it – Please limit this to a minimum of words.
Where possible, human faces should be used, preferably with interesting expressions.
The goal is to use jarring, complementary hues to draw the viewer in.
Put in a hook first
If your video’s title and thumbnail are compelling enough to entice viewers to click, the next step is to ensure that they stay engaged throughout the whole video by providing immediate value right from the get-go.
Given that the average Facebook user spends just 1.5–2.5 seconds on a post before moving on to the next item in their news feed, it’s clear that material needs to grab their attention quickly. Avoid losing your listeners by making a strong impact in the initial few seconds.
How important is it to have a catchy title for your video? Optional Items
- Pose a fascinating query
- Put out a startling fact or figure.
- Laugh it up.
- Exhibit feeling
- Explicitly state your plan to aid your target market.
Make use of categorization tools like tags, metadata, and keywords
Even though it’s not the most exciting or satisfying element of making a video, it’s crucial if you want your work to be seen. SEO, or search engine optimization, is the process of making your films more visible in search results. This may seem like a lot of work at first, but after you’ve made optimising your films a habit, you’ll find that it’s easy.
To get the most out of each video, attempt to perform the following:
Seek out a few highly-searched-for terms that are directly connected to your topic
Employ the keywords in the video’s title, filename, description, and tags to increase its visibility.
Complement the audio with subtitles and closed captioning.
Captions are sometimes overlooked, yet they are essential if you want to attract more viewers to your videos. As to why, there are a few factors at play.
The quality of your movies will increase dramatically after you add subtitles. SEO
Ninety-two percent of mobile video viewers prefer to watch without sound, so make sure your video has captions.
Subtitles and captions make your films accessible to those who are deaf or who do not understand English, therefore expanding your audience.
Interact With the Audience
Which performer would you rather suggest to friends and family: the one who stays onstage the entire time and ignores the crowd, the one who engages with the audience during the performance, and the one who sticks around after the event to greet people and sign autographs?
Use this line of thought to your video productions. Interacting with your viewers in the comments area is a great way to build rapport with them, earn their trust, and encourage them to subscribe to your channel for future uploads.
Consider the Numbers
Finally, try adding some science to your films. Due to the fact that it is not always necessary to take a stab in the dark while trying to decide what kinds of videos to create. You have a really potent resource available to you if you have been uploading video content already: video analytics. If you want to make the best possible decisions based on the most up-to-date information about your audience, you should think about utilising change data capture (CDC) to synchronise data between your applications and your CRM or internal database in real time.
To help its producers make better videos, all platforms provide metrics on viewer engagement. If you discover that your product tutorials are really popular but your unboxing videos are not, it’s in your best interest to give your audience more of what they want by creating more tutorials.