Recently, there has been a rise in the popularity of vertical videos. There was almost little confidence in the unusual vertical style until 2015, when Periscope and Snapchat began advocating for it. After all, 120 years of movie history is a long time to stick with horizontal. It’s not limited to the theatre, but includes other electronic media as well. It’s hard to picture them any other way, now that you think about it. But something has shifted in the mobile industry during the past several years.
The advent of mobile technology has resulted in a sea change. As a species, we are creatures of habit, and the widespread availability of cellphones has led to a new routine: how we take in information. The vertical orientation of these hand held gadgets has seriously impeded our ability to think laterally and creatively. Mobile is now the starting point for marketing initiatives, with the rest of the formats and devices added subsequently. The natural assumption is that a vertical layout is the ideal option, given that most mobile devices are vertical and are held with only one hand.

After only a few short years, this perverse method of operation has made its way to vertical films, and now everyone is talking about it. Survival in a new environment is a test of a product’s widespread appeal. Snap Inc. has found great success with its vertical films; what will happen when they are uploaded on Instagram? For this reason, I’ll be dissecting some of the channel’s most innovative vertical video concepts right now.

Video – Upward – Contagious

Advertisers have found a lot of success with Instagram Stories. In the summer of 2015 alone, more than half of all companies having an Instagram account posted a story. It’s about finding fresh methods to motivate your audience and fortifying your relationship with them via deeper collaboration.

Instagram’s creative design team got together to brainstorm inspiring concepts for advertisers to employ before launching vertical videos.

Some of the group’s inspirations for creativity are as follows:

• Make use of the widget showing your current progress. This manner, you may use motion contrast to make your advertisement stand out. For instance, you may gradually unveil a secret image. Just consider all the room it provides for experimenting with a “before and after” effect, or for visualising the product’s usage either with or without it.
• You have 15 seconds to share your tale. As marketers, we also need to adjust our ad schedules in light of the shift from horizontal to vertical orientation. While there may be no end to the information available online, users’ attention spans are not infinite. Users who don’t want to flip their phone won’t take the time to listen to you. The 6-second narrative format popularised by Vine helped convert us to minimalists. Technically speaking, 15 seconds is a luxury on Instagram. In any case, you’ll need to put some thought into how you present yourself in order to make a genuine connection with the other person.

Use your profile image wisely

Emojify. Instagram allows users to include text and emoticons in their Stories. It’s an easy technique to make your commercials more relatable and show that you’re conversant in the language of your target market.

Put it on hold or halt it. Brands and advertisers have taken use of Instagram’s “pause” feature for vertical videos to surprise viewers and get them involved with the content.

Use these resources to your advantage. If you have a verified Instagram account, you can now post links to your Instagram Stories; this is a great chance to drive traffic from Instagram to your website.

Instagram advertisements may also be created in this vertical style. The network recommends that marketers try out several layouts (vertical, square, and horizontal) to find the one that best conveys the message they want to convey. Snapchat claims that vertical videos get 9 times more complete views on mobile devices.

Six ways to boost the reach of your vertical videos on Instagram

Have you come around to the idea of going up? Let me run through a few tips for your vertical videos before you dive in:

• Remember your past. If you aren’t sure what you want to say, it doesn’t matter how creative and wonderful your presentation is. First, decide what story you want to convey, sit on the concept for a while, and draught a screenplay if one is required.
• Consider who you’re doing the video for. Familiarity with the material is essential, but so is an understanding of how to present it to readers. It’s possible that vertical videos aren’t meeting the demands of your audience if they’re mostly people over the age of 40 who watch material on desktop computers.
• Think about the platform(s) you’ll be using to share your video. Not only is Instagram great for vertical videos, but so are Twitter and, of course, Snapchat.
• Plan vertically and shoot in that orientation. Consider shooting your video in a vertical orientation from the get-go if it will be played back only in that mode. If you change your mind, you may always record in a specific format and quality that will allow the video to be played in either the horizontal or vertical orientation. Continue reading for further information on the shoot.
• Do a lot of “learning by doing.” Learning how to make vertical movies is no different from learning how to do anything else: it requires practise. Gather your team, have some fun, and find out what you can learn from making the most common blunders. If you want to know what works and what doesn’t, I suggest starting with videos that aren’t going to be released.
• Try something new. Don’t feel like you have to blindly follow trends. It’s not always wise to try to squeeze a brand, story, or message into a predetermined mould because they’re all different.